• Go to the Right Section

Log in to your Shopify admin and navigate to Content Metaobjects, Settings or Custom data, then click Add definition to create a new metaobject.


• Define Your Fields

Fields are the building blocks of your metaobject. For each one, specify:

• Name: required, to identify the field
• Description: optional, for extra context
• Type: the kind of data (text, file, URL, etc.)
• Validation rules: e.g., character limits or preset values

For example, a "Product Highlights" metaobject might include fields like Image, Heading, Caption, and Description.


• Save It

Click Save. Your metaobject definition is now ready, and you can start adding entries.

• Create Entries
• Go to Content in your admin
• Open the metaobject definition you created
• Click Add entry and fill in the fields

• Create a Metafield Definition That References the Metaobject
• Go to Settings > Custom data
• Under Metafields, select Products
• Click Add definition
• Under Select type, choose Metaobject, then select the definition you created

• Assign Entries to Products
• Open the product you want to connect
• In the Product metafields section, select the entry (or entries) you want to display

• Save Your Changes

Don't forget to save once everything's connected

Creating and connecting a metaobject isn't the end — you also need to actually display it on your store's theme. Here's how:

• Using Liquid Code (For Developers)

If your theme doesn't have a ready-made block, or you want more control over the layout, you can pull metaobject data directly using Liquid:

{% if product.metafields.custom.highlights %}
  {% for entry in product.metafields.custom.highlights.value %}
    <div class="highlight-block">
      <img src="{{ entry.image | image_url }}" alt="{{ entry.heading }}">
      <h3>{{ entry.heading }}</h3>
      <p>{{ entry.caption }}</p>
    </div>
  {% endfor %}
{% endif %}

A few things to note:

• Replace custom.highlights with your actual metafield namespace and key
• If the metafield references a single metaobject entry, drop the for loop and just reference .value directly
• Add this code inside the relevant section/snippet file (e.g., product-highlights.liquid) via Edit code in your theme

• Preview and Test

After adding the block or code, preview your product page (or the relevant page) to make sure the entries display correctly — check images, text, and formatting across desktop and mobile.

Need expert guidance? Connect with the Radial Code team.

• Keep names descriptive but short for easy navigation
• Take advantage of reusability — build once, use across many products
• Review and refresh content regularly, especially for seasonal changes
• Use validation rules to keep data consistent

• Dynamic product highlights: showcase multiple features with images and text
• Ambassador program pages: Create consistent, branded pages for each ambassador
• Size charts: organized measurement and fit details for customers

Metaobjects are a powerful way to keep your Shopify store's content organized, reusable, and engaging. Once you get comfortable with the setup, you can build dynamic, professional sections across your store — whether that's product highlights, size charts, or any custom content your brand needs.